Over 17 years experience in the creative industry, directing film shoots around the world for a variety of commercial and corporate clients.
I have worked on content generation projects for Aston Martin, creating a brand film for one of the GT3 racing teams. A Christmas campaign, with social shorts for Cath Kidston. Amazon, a film telling the story of a customer using their credit cards. Samsung, creating video content for their window displays in London, Belstaff, directing short promo documentaries on location in England, France and Spain, EE, directing live action video and 2D/3D animated content for their retail spaces and China World, a lifestyle and business complex that I have directed a promo campaign on location in Beijing. With all of these experiences the main aim has always been to create content that conveys a message in the most engaging, compelling way.
I work closely with clients directly, within production companies, ad agencies and design studios. This experience within the design industry means I understand very well the nuances of dealing with brand assets, typography and illustrations, ensuring that framing and timings work with the broader campaign team.