Matt West

Road Saftey

Over 3500 people die on the worlds roads every single day, so the aim of this project was to raise awareness of this fact, as well as introduce a set of rules that the FIA want to become the base standard for road usage worldwide. To communicate these rules they enlisted the help from a number of famous faces from the sporting, music, movie and political worlds – they would each have their own short video to share on social media and a long video to communicate the broader message.

These videos are just one piece of the campaign that Addison Group put together, with an online presence and print collateral also created.

Agency: Addison Group

Behind the Scenes

Fernando Alonso - an example of the individual film