A series of customer story films for credit card provider New Day. New Day create tailored cards for different customer types alongside a variety of partners, including a card that can be used to save up for holiday points with TUI. They have a card that helps people who have found themselves in unfortunate circumstances and unable to build credit.
With creative agency, Emperor, we produced customer stories for some of these cards. Each telling a customers point of view, a look into their daily life and how the card has helped them build credit or save up for their next holiday.