Matt West

in Harrods

During a summer campaign, Samsung Electronics had a window display at Harrods.

With an interior designer, we were asked to design and coordinate the display. 'Luxury is in the detail' was our starting point and from this a series of plinths were set up to hero certain product, while 8 large displays were set up to point in to the store and out to the street. The content on the screen was made up of product set up to be photographed from a variety of angles showing the fine detail of Samsung's products. Graphics were then animated over the top of the photography.

Agency: The One Off

Interior view of the window display

Detail of the offset screens