Location shooting / July 31 2016
in a barbers.
I have recently been working the great team over at Estee Lauder to produce a video around their new concept store, The Grooming Station.
This is a space with everything a man could want, a barbers, scents, creams, ice-cream and gin. What else do you need?
Along one wall they installed a large chalkboard. I filmed the store space while a sign writer created a typographic information wall on the chalkboard. I also captured a timelapse and filmed key moments while he created the design. The film will be used on portrait screens in store and online to build some attention around what is available in the concept space.