What is a Christmas Tradition for you? The perfect wrapping of your gifts, ritually opening the advent calendar, PJ’s on Christmas morning, setting a magical table for Christmas dinner? We all have them, big and small, and it’s these traditions that bring us together and keep the magic ignited for many years.
This campaign was a collaboration with the excellent team at Cath Kidston. We worked together during the tough working time of 2020 to bring to life an uplifting, joyous story. Something to lift the spirits.
I wrote a poem that playfully leads the viewer through our families Christmas time and traditions. This was then brought to life with my direction of the film and cinematography of Adam Lawson.
The results have seen a great response on social media, both organic and paid social channels.
Concept, Written and Directed: Matt West
Director of Photography: Adam Lawson
Original Music: Jamie Doe
Sound Design: Edwin Matthews
Producer: Rebecca Flores
First AC: Marina Selega
Gaffer: Damien Ice Ansell
Spark: Alex Farquhar
Runner: Talia Parvin