The meaning of.
Collaboration. What does it mean to us?
Creative recruitment specialists Eden Marsh, in partnership with design agency Forth Design, created a campaign to relaunch their brand and website presence. To sit with the launch they approached a handful of designers to create a poster that showed what the concept of collaboration means to them. Motio's founder and director, Matt West, was one selected to create a poster.
The approach was to look at collaboration in two ways. Firstly when you collaborate with someone else, you get the best results by respecting each other and being Equals. Secondly, after the process is complete the collaboration Equals a great result. One word, two meanings all from collaborating with someone.
We loved being a part of this project, especially as the brief taps into what we try to live each day with our clients, respectful collaboration results in exciting and engaging work.