A graphical, colourful set of videos to launch Wedgwood's new range of tea and tableware, Vibrance.
I produced a set of videos that were to work with a launch campaign for the new range. I produced a couple of videos for online use and trade events around the world. To support these I made a set of videos for social channels, designed to build anticipation pre-launch and reveal details of the range post-launch, drawing traffic to their online store.
The videos use of stop motion animation and bright background colours reflect the fun, striking graphical style of the pieces.
Involvement: Narrative. Direction. Stop Motion Direction. Edit Direction.