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Client

SKODA

Agency

Fallon

About

SKODA campaign re-fresh. I was tasked with creating a new look and feel for SKODA that would be used across all platforms, from print to TV to digital.

I started looking at the overall SKODA brand and quickly realised there were irregularities with how they were shooting images, how they were using typography and their use of language. SKODA needed a fresher personality and a authenticity to the brand. I began looking at a way of creating a new personality for them through the use of new style of photography; I introduced a new secondary typeface that would work together with their corporate font, which also carried the thread of ‘storytelling’ that encompasses the new essence of SKODA.

Once I finalised the new look and feel, I created a document that outlined how to use all the new elements, the style of photography that should be shot, how to use the typography and design across all formats. This is now referenced by creative teams to create photoshoots, TV ad spots, digital space and print media.


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