MJ West





Belstaff
& L’equipee


I joined a group of bikers as they road from London to Biarritz to join fellow motorcycle and surf obsessives down at Wheel’s and Waves.

Sponsored by Belstaff they road down through France to join up with Parisian ladies L’equipee. Belstaff had wanted a film that could highlight the story of all riders, not just the stereotypical male ones. So we built a story around the women we met along the way, including L’equipee.

I later filmed L’equipee in Paris where they showed us around the city from the back of a bike and treated us to a great motorcycle event set up by a local custom builder.

Short Promo Film


Two members of L’equipee during filming


Detail shots from the film


Concept storyboard


The whole custom, cafe racer community got involved