At The One Off we were tasked with redesigning and redefining the entire signage for the Topshop flagship store. The project was a speculative piece requested by the client, which allowed us to explore signage concepts in greate detail. And although this project didn`t make it to the end, it was an exceptional experience in the creative process of finding a visual and tactile language, while understanding the customer base and their customer experience around the stores.

Concepts that made it quite far into the process played on a range of styles, utilising a variety of materials, a mixture of digital and print, using light and projection alongside some more traditinoal expressions – each with purpose within the journey around the store and the product.