The Society of Moving Arts, SoMA, are a group made for dancers and performing artists. A space to celebrate and support them in their profession. The creators came to me with their idea of the organisation, and together we workshopped names, landing on SoMA as an acronym, which means `body` in ancient Greek.

The brand marque has been designed to forever be in motion, morphing in dance, moving like its human counterparts. Even when represented in static form, it can look mishaped, being frozen mid motion, taking a thousand forms while remaining recognisable with its colourful halo and type styles.