Matt West

Cath Kidston

What is a Christmas Tradition for you? The perfect wrapping of your gifts, ritually opening the advent calendar, PJ’s on Christmas morning, setting a magical table for Christmas dinner? We all have them, big and small, and it’s these traditions that bring us together and keep the magic ignited for many years.

This campaign was a collaboration with the excellent team at Cath Kidston. We worked together during the tough working time of 2020 to bring to life an uplifting, joyous story. Something to lift the spirits.

I wrote a poem that playfully leads the viewer through our families Christmas time and traditions. This was then brought to life with my direction of the film and cinematography of Adam Lawson.

The results have seen a great response on social media, both organic and paid social channels.

Concept, Written and Directed: Matt West

Director of Photography: Adam Lawson

Original Music: Jamie Doe

Sound Design: Edwin Matthews

Producer: Rebecca Flores

First AC: Marina Selega

Gaffer: Damien Ice Ansell

Spark: Alex Farquhar

Runner: Talia Parvin

Product Feature - Gifting

Product Feature - Pyjamas

Product Feature - Tablewear


Magical Gifts

Tree Decoration, from the childs point of view

Impatient Grandma

Christmas Morning